Paramount Pictures Joins Forces with Atom Tickets on “STAR TREK BEYOND” with Multi-Platform Film Release Campaign
Atom Tickets to Premiere Exclusive Content in App; 15-Second Spot to Air in Theatres, Across Digital Platforms
LOS ANGELES, July 19, 2016 – Paramount Pictures is partnering with Atom Tickets, the first-of-its-kind theatrical mobile ticketing platform, to reach consumers and drive ticket sales for the highly anticipated summer blockbuster – “Star Trek Beyond” - with a creative two-week 360° marketing campaign leading up to the July 22 release.
The campaign will feature exclusive content from “Star Trek Beyond” that will premiere inside the app. Additionally, there will be a 15-second “Star Trek Beyond” co-branded in-theater spot (view here) that will air over a two-week period at AMC Theatres and Regal Cinemas where Atom Tickets is live. Additional elements of the campaign include joint digital marketing campaigns, unique in-app customer promotions, and concession promotions. Moreover, Star Trek fans who are new to Atom Tickets will get their movie ticket for free.*
Rob Moore, Vice Chairman of Paramount Pictures said, “We are thrilled to partner with Atom Tickets. Their modern and easy to use platform is the very first to create a social experience around going to the movies. We believe Atom Tickets will strike a chord with audiences, and we are excited to support an innovative company that will strengthen the theatrical movie business.”
“We are thrilled to launch our Atom 360 marketing program with ‘Star Trek Beyond.’ We’re using our multi-faceted Atom Tickets resources to drive excitement and ticket sales for Paramount, Skydance, and Bad Robot’s legendary franchise. Paramount has been a great partner, and we’re breaking new ground to help market one of the biggest movies of the year. We’re delighted to contribute to Star Trek’s legacy of technological innovation,” said Matthew Bakal, executive chairman and co-founder, Atom Tickets.
The revolutionary Atom Tickets platform lets consumers check show times, quickly and easily connect with friends, order tickets and even pre-pay for concession items with just a few simple taps. Atom Tickets makes the movie-going experience fast, easy and social – recommending movies based on history and preference, enabling invitations to friends and family, and providing the VIP experience of skipping ticket and concessions lines.
Atom Tickets is currently available at Regal Cinemas and AMC Theatres in Southern California (Los Angeles, Orange County and San Diego), Atlanta, and Nashville. Atom Tickets is also available at select theaters across the U.S. and Canada, and Atom will be live nationwide by the end of summer.
To view the exclusive Star Trek content, open the Atom Tickets app, scroll to the “Star Trek Beyond” detail page, and play the video.
The in-theater co-branded spot can be viewed in its entirety here.
How it Works:
Atom Tickets reimagines the most convenient way for users to plan a night out at the movies. Available for free on the Apple App Store and Google Play, the app provides relevant reviews, trailers and synopses to help customers make the best decision on what to see. Moviegoers may then invite friends (via Facebook or their contact lists) to purchase their own tickets to join them. Atom Tickets enables seamless ordering of tickets and concessions from any Android or iOS phone. At the theater, consumers go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Paper tickets and IOUs have been replaced by Atom’s innovative platform, which keeps all plans, messaging, payment and tickets in one place.
About Atom Tickets:
Atom Tickets is the first-of-its-kind theatrical mobile ticketing platform. Through its patent pending recommendation and personalization technology, Atom Tickets enables consumers to search for films instantly, invite friends, buy tickets, pre-order concessions and more. The platform’s innovative marketing capabilities help studios, exhibitors, and brands to maximize revenue opportunities. The free app is available in the Apple App Store and Google Play. For more information, please visit www.atomtickets.com.
About Paramount Pictures Corporation:
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
* Subject to availability and the terms and conditions.