Brunello: The Gracious Visionary

Name: Brunello: The Gracious Visionary
Duration: 2 h

3.2/5 (103)

2hr
3.2/5 (103)

A farmer's son transforms into a fashion mogul, building a billion-dollar luxury empire while staying true to his humanistic values and commitment to ethical… More Details »

Showtimes
Movie Details

Find Movie Theaters & Showtimes

for

near

We didn't find this title in your area

Browse Local Theaters

Videos & Photos

Movie Info & Cast

Release Date:

Jul 24, 2026

Runtime:

2hr

Synopsis

A farmer's son transforms into a fashion mogul, building a billion-dollar luxury empire while staying true to his humanistic values and commitment to ethical business practices and fine craftsmanship.

Moviegoers are saying

Giuseppe Tornatore's documentary about billionaire fashion designer Brunello Cucinelli has polarized audiences as a beautifully shot but brazenly self-indulgent portrait that feels more like an extended advertisement than genuine filmmaking. While viewers acknowledge the film's stunning visuals and quotable moments, most see it as a morally questionable ego project that inadvertently reveals how the ultra-wealthy view themselves.

Top Mentions

Ego-Trip

Visually-Stunning

Self-Indulgent

Morally-Questionable

Unintentionally-Hilarious

Propaganda-Piece

Summary generated from the text of Atom User reviews

Letterboxd User Reviews

3.2

RATINGS 0 FANS

3.2

Dec 10, 2025

ve lo riassumo: grazie padrone🧎🏻‍♀️‍➡️ come è buono padrone🧎🏻‍♀️‍➡️ a una certa jumpscare di draghi ‼️‼️‼️io vi ho avvisati

17 Likes

giulia1111

Jul 24, 2026

Watch this inspirational documentary from Giuseppe Tornatore (Cinema Paradiso) at your nearest Picturehouse.

10 Likes

Picturehouse

Jul 21, 2026

Had me immediately checking his Wikipedia page for a "Controversies" section, this was way too self-indulgent.

11 Likes

Tam Paul-Worika
Jul 26, 2026

There haven’t been many attendees over the weekend for Brunello: The Gracious Visionary but I’ve found myself one of them. Having really not known much about it I more or less went in blind and feel like I’ve come away with a similar level of insight. Having been funded by…

5 Likes

KayaTS

Jul 26, 2026

“You should live as if it was the last day of your life, but plan as if you were to be here forever.”Brunello: The Gracious Visionary is a lesson on the deepest beauty of humanity that enlightens and leaves you feeling empowered, inspired, and grateful for life and the…

3 Likes

jaden_f

Aug 6, 2026

C'est l'histoire d'un designer visionnaire (il fait des pulls et des manteaux beiges), d'un capitaliste humaniste (ses employés ont des fenêtres dans l'usine et une pause déjeuner), d'un philosophe (il aime être seul avec ses pensées), d'un esthète (il a planté des arbres…

3 Likes

Margaux Baralon
Jul 24, 2026

A documentary about yourself should not open with a logo showing you funded it

3 Likes

Dan

Jul 27, 2026

Is the graciousness in the room with us?

3 Likes

Jacob Gainsborough

Jul 21, 2026

Self-indulgent with beautiful views and lovely language. Knowing now that Brunello is real and famous for his soft jumpers, I can see that perhaps fans would have watched this documentary on purpose. Stumbling across this film was the equivalent of accidentally making eye…

4 Likes

GoodDayFunshine