Yes, and you should because rewards are the best. Once your accounts are linked, your Atom purchases will count toward your theater loyalty programs.

Right now you can link these programs: AMC Stubs and A-List, B&B Backstage Pass, Bow-Tie Criterion Club, CGV Membership Club, Cinemagic Loyalty, Cinemark Movie Rewards, Cinépolis Rewards, Cinergy Elite, Club Ciné, Cobb Moviegoer Club, Disney Movie Insiders (U.S. Only), D'Wards Loyalty, Emagine Rewards, GQT Rewards, Kerasotes Extras, Liberty Loyalty, My Harkins Rewards, MyMegaRewards, OC Loyalty Club, Reel Rewards, Regency Rewards, Showcase Starpass, Silverspot Rewards, SMG Access, and Studio Rewards. We’re always working to add more so keep checking back!

You can link your loyalty accounts on the checkout screen when making a purchase, or you can add it anytime in the app or on the website.

In the app: Log in to your account and tap on “My Profile” on the bottom right of the screen, tap on the "Settings" gear icon on the top right, then select "Theater Loyalty" and follow the prompts.

From the website: Log in to your account and under “My Account" select “Theater Loyalty” (or click here) and follow the prompts.